Spacetalk Appoints Chief Design Officer

Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip.[1] Travel can also include relatively short stays between successive movements, as in the case of tourism.
The origin of the word “travel” is most likely lost to history. The term “travel” may originate from the Old French word travail, which means ‘work’.[2] According to the Merriam Webster dictionary, the first known use of the word travel was in the 14th century. It also states that the word comes from Middle English travailen, travelen (which means to torment, labor, strive, journey) and earlier from Old French travailler (which means to work strenuously, toil).

In English, people still occasionally use the words travail, which means struggle. According to Simon Winchester in his book The Best Travelers’ Tales (2004), the words travel and travail both share an even more ancient root: a Roman instrument of torture called the tripalium (in Latin it means “three stakes”, as in to impale). This link may reflect the extreme difficulty of travel in ancient times. Travel in modern times may or may not be much easier depending upon the destination. Travel to Mount Everest, the Amazon rainforest, extreme tourism, and adventure travel are more difficult forms of travel. Travel can also be more difficult depending on the method of travel, such as by bus, cruise ship, or even by bullock cart.[3]

ADELAIDE, Australia, Nov. 26, 2021 /PRNewswire/ —


— Spacetalk appoints Martin Darbyshire as Chief Design Officer
— Founder and Chairman of Tangerine, Martin is a globally recognised design leader

Spacetalk Ltd. (ASX:SPA) (“Spacetalk” or “Company”), developer of innovative technologies that keep families safe and connected, is delighted to announce the appointment of Martin Darbyshire as Chief Design Officer (“CDO”). Martin joins Spacetalk from London based design firm Tangerine, the company he founded in 1989, and where he remains Chairman.

Spacetalk CDO and Chairman of Tangerine, Martin Darbyshire (Photograph by John Munro)
Spacetalk CDO and Chairman of Tangerine, Martin Darbyshire (Photograph by John Munro)

Since its founding, Tangerine has worked with some of the world’s most renowned brands, including Apple, British Airways, Huawei, LG, Toyota and Virgin Australia, innovating to design compelling customer experiences and globally recognised products and services. A young Tangerine team, consisting of Martin Darbyshire, Clive Grinyer and Sir Jonathan Ive were instrumental in strategic direction setting for Apple and LG in the early 1990s. Martin is a fellow of the Royal Society of Designers and Chartered Society of Designers and a Trustee of the UK Design Council.

Martin will work closely with the Spacetalk team to further embed and advance its design-led culture as the Company embarks on its next phase of growth. The CDO role will encompass a broad spectrum of design leadership responsibilities including strategic design oversight of the next generation Spacetalk kids smartwatch phone devices and apps to deliver transformative customer experiences.

Spacetalk’s ownership and control of its end-to-end technology and design is unique amongst its peers providing an important source of strategic competitive advantage. Martin’s appointment will further enhance Spacetalk’s existing capabilities.


(2) Dr Brandon Gien is Chair of Australia’s Good Design Awards, Deputy Chair of the Australian Design Council and former President of the World Design Organization.

Spacetalk CEO Mark Fortunatow said: “I warmly welcome Martin to Spacetalk. Martin and his team at Tangerine were closely involved in the design and development of our award-winning Spacetalk Adventurer watch, and his international reputation in the design world is legendary and well precedes him.

“Spacetalk aspires to be a truly design-led technology company. Together with Non-Executive Director Dr. Brandon Gien, himself a globally recognised design advocate, Martin’s appointment as CDO has enabled us to build a formidable and world class design team to take our products and customer experiences to the next level.”

Spacetalk CDO and Chairman of Tangerine Martin Darbyshire said: “I am delighted to build on the design leadership work that Tangerine has completed for Spacetalk in this last year. I look forward to helping this fast-moving business move forward and to put design at the heart of their business strategy; supporting Mark and the Spacetalk team to create a customer experience that is truly transformational.”

This announcement has been authorised by Spacetalk CEO Mark Fortunatow.

To learn more about the Spacetalk devices and app platform, please visit:
Investor Centre:

For more information, please contact:
Dimitri Burshtein
Investor Relations and Corporate Development
M: +61 493 041 751

Image Attachments Links:


Caption: Spacetalk CDO and Chairman of Tangerine, Martin Darbyshire (Photograph by John Munro)

Cision View original content to download multimedia:

Source: Spacetalk Ltd.

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