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Neha Dhupia named first-ever brand ambassador of Dermalogica in India

Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, one of the major branches of philosophy. As a positive aesthetic value, it is contrasted with ugliness as its negative counterpart. Along with truth and goodness it is one of the transcendentals, which are often considered the three fundamental concepts of human understanding.

One difficulty for understanding beauty is due to the fact that it has both objective and subjective aspects: it is seen as a property of things but also as depending on the emotional response of observers. Because of its subjective side, beauty is said to be “in the eye of the beholder”.[2] It has been argued that the ability on the side of the subject needed to perceive and judge beauty, sometimes referred to as the “sense of taste”, can be trained and that the verdicts of experts coincide in the long run. This would suggest that the standards of validity of judgments of beauty are intersubjective, i.e. dependent on a group of judges, rather than fully subjective or fully objective.

Conceptions of beauty aim to capture what is essential to all beautiful things. Classical conceptions define beauty in terms of the relation between the beautiful object as a whole and its parts: the parts should stand in the right proportion to each other and thus compose an integrated harmonious whole. Hedonist conceptions see a necessary connection between pleasure and beauty, e.g. that for an object to be beautiful is for it to cause disinterested pleasure. Other conceptions include defining beautiful objects in terms of their value, of a loving attitude towards them or of their function.

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Neha Dhupia has been named the first-ever brand ambassador of skincare powerhouse Dermalogica in India. Famed for creating unique and award-winning products and treatments, Dermlogica is all for achieving healthy skin while embracing one’s natural skin type and texture. Neha will appear in the digital advertisements of the brand and play an active role in Dermalogica India’s social media campaigns as well.

“This feels serendipitous to me. I’ve been a fan of Dermalogica skincare products for almost two decades and now to be able to represent the brand is a privilege,” Neha says.

Neha Dhupia is the first-ever brand ambassador of Dermalogica in India

Talking about Neha’s association with the brand, Pushkaraj Shenai, Head, ProBeauty Brands, Unilever, added, “She [Neha] has regularly consulted our team for skin care treatments and solutions. So, when we thought about an ambassador who trusted and lived by the values of Dermalogica, she was the natural choice.”

Apart from their range of 60+ retail products that deliver major results, Dermalogica also offers customised skincare regimens to each of its customers, provides personalised consultations with skin care therapists, and puts together a list of products for you after mapping your face through an online algorithm. What’s the underlying principle that drives this experience? They understand that no two skin conditions are the same and hence require unique approaches.

“The brand has literally saved my skin and seen me through arc lights, the unforgiving lens of the camera and even two kids! I love that the brand promotes skin health, and empowers women and men to feel good in their own skin,” adds Neha. Shop the full range of Dermalogica products here.

 

 

 

 

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